Waithera is a Horticulture Fellow and an award winning corporate strategist with extensive experience in business, communications, marketing and operations. She’s passionate about agriculture and commerce, working with food systems players to streamline their agribusiness value chain, route-to-market engineering, packaging and marketing of produce. She also consults on leadership, entrepreneurship and political communication. A former CEO of the Marketing Society of Kenya, Waithera is also a content producer and runs a popular Facebook and YouTube Channel on entrepreneurship titled LIFE - Lessons & Insights from Entrepreneurs. Previously, she was head of marketing at the Standard Media Group. Waithera was named among the Top 40 under 40 women leaders to watch by Business Daily and is a Rising Star award winner. Outside the C-Suite, Waithera has held various leadership and advisory positions, including global advisory member at the World Brand Congress (2015), industry representative at East African Public Societies Platform (2014-2016) and Trustee, Kenya Audience Research Foundation (2016-2020).